Our client is one of the most reliable and famous Telecom corporations worldwide, and their employeesare constantly developing their skills through mini-courses.
When the company is about to launch a significant new business strategy, everyone must learn everything about it (and quickly). As the repetitive standardised layouts can be dull, we planned a gamified series to present the content in a lighter and more dynamic way.
As the lead designer, I was responsible for planning and executing both the visual and structural parts, creating variables, assets, and the logic behind each project.
Here, I will show you the creative process behind this project and how we planned all the gamification mechanics.
Click on the items below to go to a specific subject or scroll down.
They are part of the People Development department within the HR of this Telecom Company.
Many employees do not enjoy taking courses because, in most cases, the lessons are dull, unattractive and have too much content to memorise.
They need to learn the changes quickly and accurately.
Build an innovative course to engage the audience with a pleasant and didactic experience.
Each course had its unique theme and game strategy and structure.
I was responsible for creating and defining the structures, variables, points, rules, mechanics, and visual elements and templates.
For creating and treating images, we used Photoshop for bitmap and Illustrator for vectors. The illustrations of all 3 courses are from image stocks, and we made modifications to adapt them to the client’s visual identity.
For assembling everything and publishing the course, we used Articulate Storyline, an authoring tool that allows us to make a well-built product using gamified elements, still compatible with LMS.
All the following projects have colours based on the client’s brand book. Every internal product has its unique accent colour; therefore, we used it to differentiate each project by combining these colours with the primary blue.
Christmas in Brazil is a huge event, and many companies use the holiday to launch new offers to retain clients and bring new ones.
Our client gave us the mission of building an innovative course to teach everything regarding this new offer to their employees.
As they have a strong portfolio focused on social media and a young audience, we decided to use social media language and elements as the theme of the course.
Due to the success of the previous course, we decided to continue using gamified elements and social media aspects.
The learnings of the first project helped us to organise it better and rethink our strategy.
We also decided to add a leaderboard to understand how the audience enjoys competition and brings a new gamification element.
The course finishes after accessing each level at least once.
We created this last course for the most crucial campaign initiated by the marketing area. It was the very first familiar plan, and it comes with several innovative benefits.
We projected the interface inspired by family activities, such as playing board games (LIFE and Monopoly)
We decided to use a family selection instead of an avatar, each with its unique personality and connected to a different Family Plan offer.
The student chooses one family to play with, then rolls the dice, and the car goes automatically to the correspondent space.
Each space has different information or quiz, and the objective is to reach the end of the path to complete the training.
Creating these courses was very challenging for me; it was the first time I could work on a gamification project, and I researched and learned a lot in the process.
It was not easy to balance clients expectations with technology limitations and a tight deadline. Still, working as a team, the project was a huge success. And thanks to this experience, I was recently chosen to build a template for other designers to use in gamification projects.
